The “Can You See This” campaign—featured on digital billboards and Milwaukee County Transit System buses—calls upon you, the sighted community, to encourage people who are blind or have visual impairments to apply for their next career at IBVI.
If you live in the Milwaukee area and are sighted, you might notice a new local recruitment ad campaign from IBVI titled “Can You See This?” The campaign—featured on digital billboards and Milwaukee County Transit System buses—calls upon you, the sighted community, to encourage people who are blind or have visual impairments to apply for their next career at IBVI.
The idea behind this campaign came from the realization that a lot of us know someone who is blind or visually impaired. Whether it’s your neighbor, family member, friend or just someone you’re connected with on Facebook.
In Milwaukee County, more than 13,000 people over the age of 18 have reported living with vision difficulties. That number increases to over 90,000 when you look at the whole state. By sharing this ad, you are potentially helping one of those people gain meaningful employment—which could change their life.
“It’s challenging to reach the blind and visually impaired community through advertising. Since most of our new hires come from referrals, we thought it would be powerful to invite the sighted community into our mission to empower our blind community,” said CJ Lange, president of IBVI. “With our city’s help, many blind people will gain independence and a more fulfilling daily life.”
Sharing this campaign doesn’t mean you are instantly solving a problem that needs to be fixed—but it gives you the chance to empower someone else. When an entire community—sighted or otherwise—works together, we are capable of big things.
To learn more about IBVI or this recruitment campaign, please visit CanYouSeeThis.org.
